Project Management

Increasing occupancy rates and revenue by improving customer experience is the aim of modern hospitality organizations.

To archive these results, Food & Beverage Managers and also Executive Chefs need to have a deep knowledge of customers needs, behavior, and preferences and be aware of the ways in which the services delivered create value for the customers and then stimulate their retention and loyalty.

It is important to create and analyze the guest hotel relationship and to profile hotel guests in a customer information system, focusing on the process of designing a customer information system and particularly the guest information matrix on which the system database will be built.

The strategic use of technology in project development and marketing is one of the most significant opportunities the hospitality industry has at this moment.

The implementation of a targeted sales and marketing plan and the development of a project plan / action plan and also a customer relationship management (CRM) policy require a deep knowledge of customers needs, behavior, and preferences, and new technologies are one of the major drivers of change in this context. Software / Dashboard shown here are © by Volker Weber.

More, what is a project? It's a temporary endeavor undertaken to create a (unique )product, service or result.

A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.

And a project is unique in that it is not a routine operation, but a specific set of operations designed to accomplish a singular goal. So a project team often includes people who dont usually work together sometimes from different organizations and across multiple geographies.

The development of software for an improved business process, the testing, calculation, planing of a food or beverage outlet or a takeaway station, the relief effort after a disaster, like the pandemia we had had, the expansion of sales into a new true market all are projects.

And all must be expertly managed to deliver the on-time, on-budget results, checking and integration that organizations need.

Project management, then, is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements.

It has always been practiced informally.

Project management processes fall into five groups:

<Initiating
<Planning
<Executing
<Monitoring and Controlling
<Closing

Project management knowledge draws on ten areas:

<Integration
<Scope
<Time
<Cost
<Quality
<Procurement
<Human resources
<Communications
<Risk management
<Stakeholder management

All management is concerned with these, of course. But project management brings a unique focus shaped by the goals, resources and schedule of each project.

The value of that focus is proved by the rapid growth of project management as a recognized and strategic organizational competence.